Post by account_disabled on Nov 23, 2023 1:29:14 GMT -5
Here are some practices to help you succeed with these new changes,
Answer Your Public’s Needs
Before planning your next post, check what your audience is already chatting and/or thinking about.
Let me C Level Executive Email Lists remind you that, earlier this year, LinkedIn already changed its algorithm to prioritize quality content. So, everything points to the fact that LinkedIn focuses on a more relevant and helpful experience for its users.
In a scenario where everybody is making content and everybody wants to be seen, showing your expertise is going to be key to building a reliable brand on LinkedIn.
Something that stands out on LinkedIn from other social media is its level of expertise and relevance. While on TikTok or Instagram you can spend hours watching videos of puppies, on LinkedIn you want to know what is the latest trend in your business sector.
So, don’t be afraid to give your takes on the changes or trends in your niche. This will also invite other persons to comment and increase your reach on social media.
Also, don’t forget to experiment with multiple formats, until you find the best type of content for your profile.
The days of posting content on social media focusing on yourself / your company are gone. It’s time to listen first, talk later. And let your audience guide the conversation, be part of it. Be useful, and relevant.
As I said earlier, LinkedIn is not the only one that is prioritizing quality content. TikTok searches and Google’s new Helpful Content Update are a reflection of how important it is to satisfy your audience’s queries.
The next time you are going to post on LinkedIn, don’t forget to make it relevant and helpful. Your audience (and the algorithm) will thank you.
Answer Your Public’s Needs
Before planning your next post, check what your audience is already chatting and/or thinking about.
Let me C Level Executive Email Lists remind you that, earlier this year, LinkedIn already changed its algorithm to prioritize quality content. So, everything points to the fact that LinkedIn focuses on a more relevant and helpful experience for its users.
In a scenario where everybody is making content and everybody wants to be seen, showing your expertise is going to be key to building a reliable brand on LinkedIn.
Something that stands out on LinkedIn from other social media is its level of expertise and relevance. While on TikTok or Instagram you can spend hours watching videos of puppies, on LinkedIn you want to know what is the latest trend in your business sector.
So, don’t be afraid to give your takes on the changes or trends in your niche. This will also invite other persons to comment and increase your reach on social media.
Also, don’t forget to experiment with multiple formats, until you find the best type of content for your profile.
The days of posting content on social media focusing on yourself / your company are gone. It’s time to listen first, talk later. And let your audience guide the conversation, be part of it. Be useful, and relevant.
As I said earlier, LinkedIn is not the only one that is prioritizing quality content. TikTok searches and Google’s new Helpful Content Update are a reflection of how important it is to satisfy your audience’s queries.
The next time you are going to post on LinkedIn, don’t forget to make it relevant and helpful. Your audience (and the algorithm) will thank you.