Post by account_disabled on Mar 5, 2024 1:43:09 GMT -5
There are many methods to attract new customers to our business and one of the most effective is without a doubt offering discount coupons to new users so they can try our services. It is one of the oldest but most effective marketing strategies that exist. If you have an online business and have not yet tried this method, below we are going to explain how to apply it and some examples where it works very well. But first of all, let's go in parts! What are discount coupons? A coupon is a code that you offer to your users through which they obtain a discount on the total payment of the contracted product or service. It is not a permanent offer that is on your website, but rather it must be a code that must be obtained through a specific promotion and that manages to awaken the buyer's interest in trying your product. discount coupons If a customer has doubts about trying one of your services or products, it is very likely that a specific offer will encourage them to take the next step to take the plunge. These discounts should never be reflected in the official price on the website but rather the promotion must be obtained by entering the coupon in the final payment form.
This way the customer can see how the final price is reduced when they enter the code. How much should the discount code be to get new customers? This will depend on the price of your product, the margin you have and, above all, most importantly, if it is a product for recurring sales, renewals... or on the contrary, it is a sporadic or one-time sale. This last one is very important. If your product is a recurring sale, you can afford to offer a much higher discount, since even being very aggressive with the discount, you play with the advantage that if the customer likes your product or service, they will repeat, paying the next time. once its full price. Since an example is better than an explanation, let's go with it: Hosting service companies do this very well. Virtually all the most famous hosting in Spain offer discount coupons on specialized sites like this one . As you can see, the vast majority have a very juicy promotion Chile Mobile Number List as their hook , since as a general rule this type of clientele tends to remain with the contracted service for several years, in this way, although in its first year the company may even lose money, he knows that he will most likely recover it later with the renovations. It is also common to find very high coupons for the sale of online courses or software . Being a digital product, the expense is the same whether you sell 1 or 1,000, for this reason it is common to find very aggressive specific offers on specific dates where what is sought is a high sales volume, such as the Black Friday. Discounts for new users or retaining customers? It must be taken into account that as a general rule, the primary objective of coupons is to attract new customers.
Still, there are many businesses that allow former customers to use these coupons. This is something that you will have to assess yourself and where the profit margin that you have on your product comes into play again. If you have a lot of margin, you can do promotions more frequently, but you have to keep in mind that you will get your audience used to constant promotions and tomorrow, if for some reason you decide not to offer them anymore, your client may perceive your product as expensive , because it doesn't. will be accustomed to paying its real value. For this reason, we recommend using discount codes carefully, and they can only be used for new customers except in special cases. You can always do promotions on specific dates such as Black Friday or Christmas, but don't let it become something common. Where to offer discount coupons? Once you are clear that you want to carry out this type of promotions to attract new customers, you must know where you are going to offer the coupons. As you have seen before in the hosting example, there are specialized websites where you can do it . The good thing about these types of sites is that they are generally focused on a very specific audience, so you just have to look for a platform related to your sector to place them there. Another widely used option is to offer coupons to your customers, but not for them to use but rather for them to offer to friends and family . It is a kind of referral program, a growth hacking strategy widely used by companies like AirBnB and Cabify. In this way they become ambassadors of your brand and attract new clients and users to your business, while at the same time they have a treat with their friends. You can even offer a smaller discount for both client and friend, so they benefit too. As you can see, the options are many, you just need to give it a little imagination.
This way the customer can see how the final price is reduced when they enter the code. How much should the discount code be to get new customers? This will depend on the price of your product, the margin you have and, above all, most importantly, if it is a product for recurring sales, renewals... or on the contrary, it is a sporadic or one-time sale. This last one is very important. If your product is a recurring sale, you can afford to offer a much higher discount, since even being very aggressive with the discount, you play with the advantage that if the customer likes your product or service, they will repeat, paying the next time. once its full price. Since an example is better than an explanation, let's go with it: Hosting service companies do this very well. Virtually all the most famous hosting in Spain offer discount coupons on specialized sites like this one . As you can see, the vast majority have a very juicy promotion Chile Mobile Number List as their hook , since as a general rule this type of clientele tends to remain with the contracted service for several years, in this way, although in its first year the company may even lose money, he knows that he will most likely recover it later with the renovations. It is also common to find very high coupons for the sale of online courses or software . Being a digital product, the expense is the same whether you sell 1 or 1,000, for this reason it is common to find very aggressive specific offers on specific dates where what is sought is a high sales volume, such as the Black Friday. Discounts for new users or retaining customers? It must be taken into account that as a general rule, the primary objective of coupons is to attract new customers.
Still, there are many businesses that allow former customers to use these coupons. This is something that you will have to assess yourself and where the profit margin that you have on your product comes into play again. If you have a lot of margin, you can do promotions more frequently, but you have to keep in mind that you will get your audience used to constant promotions and tomorrow, if for some reason you decide not to offer them anymore, your client may perceive your product as expensive , because it doesn't. will be accustomed to paying its real value. For this reason, we recommend using discount codes carefully, and they can only be used for new customers except in special cases. You can always do promotions on specific dates such as Black Friday or Christmas, but don't let it become something common. Where to offer discount coupons? Once you are clear that you want to carry out this type of promotions to attract new customers, you must know where you are going to offer the coupons. As you have seen before in the hosting example, there are specialized websites where you can do it . The good thing about these types of sites is that they are generally focused on a very specific audience, so you just have to look for a platform related to your sector to place them there. Another widely used option is to offer coupons to your customers, but not for them to use but rather for them to offer to friends and family . It is a kind of referral program, a growth hacking strategy widely used by companies like AirBnB and Cabify. In this way they become ambassadors of your brand and attract new clients and users to your business, while at the same time they have a treat with their friends. You can even offer a smaller discount for both client and friend, so they benefit too. As you can see, the options are many, you just need to give it a little imagination.