Post by account_disabled on Jan 10, 2024 3:00:35 GMT -5
We implement selected concepts in graphic programs and present the best of them to clients using visualizations. After any corrections and approval, we move on to the next stage. Visual identification (approximately 10 business days) – we are working on the concept of key visual (main theme). We define patterns, colors, typography and iconography. We create a presentation using visualizations on selected materials. After acceptance and corrections, all that remains is to export the files ready for printing and to specific media. Book of Identity and transfer of files (approximately 5 business days) - we present all our work in the Book of Identity, a document that constitutes the foundation for creating subsequent visual materials. The identity book ensures the consistency of the brand image.
Is it possible to negotiate the price of visual identification? Remember that visual identification requires time that specialists must devote to ensuring it is at the appropriate level. If you pay less, should the team work less time to identify you? This would affect the quality of the job, and Email List you don't want that. However, there is some room for negotiation on other issues. If you don't need a certain material, ask if it can be replaced with another one. If the material is similar, the agency should not mind the substitution. What else is worth knowing when ordering visual identification? Rounds of revisions Already at the offer stage, you should know how many rounds of revisions you are entitled to for each stage and material and what will happen if you need more changes. Transfer of copyrights Find out whether the agency will definitely transfer the copyrights to you and whether this is an additional cost.
Thanks to this, you will be able to expand and change your visual identification and cooperate with other specialists on your identification in the future. Many agencies (according to STGU.PL research , as many as 50% of agencies) charge an additional fee for this. Personally, I believe that it should not be valued additionally, which is why we do not add any additional costs related to the transfer of rights. Upload of open files Transferring open, editable files is associated with an average 50% higher rate for a given material. Therefore, consider whether you really need a given material in an editable form. In our agency, we provide open files of logos and visual identification patterns included in the price , while the transfer of open files of business cards, letterheads, advertising folders, leaflets, etc. involves an additional fee of 30% of the basic rate.
Is it possible to negotiate the price of visual identification? Remember that visual identification requires time that specialists must devote to ensuring it is at the appropriate level. If you pay less, should the team work less time to identify you? This would affect the quality of the job, and Email List you don't want that. However, there is some room for negotiation on other issues. If you don't need a certain material, ask if it can be replaced with another one. If the material is similar, the agency should not mind the substitution. What else is worth knowing when ordering visual identification? Rounds of revisions Already at the offer stage, you should know how many rounds of revisions you are entitled to for each stage and material and what will happen if you need more changes. Transfer of copyrights Find out whether the agency will definitely transfer the copyrights to you and whether this is an additional cost.
Thanks to this, you will be able to expand and change your visual identification and cooperate with other specialists on your identification in the future. Many agencies (according to STGU.PL research , as many as 50% of agencies) charge an additional fee for this. Personally, I believe that it should not be valued additionally, which is why we do not add any additional costs related to the transfer of rights. Upload of open files Transferring open, editable files is associated with an average 50% higher rate for a given material. Therefore, consider whether you really need a given material in an editable form. In our agency, we provide open files of logos and visual identification patterns included in the price , while the transfer of open files of business cards, letterheads, advertising folders, leaflets, etc. involves an additional fee of 30% of the basic rate.